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Case study · one of our own sites
Motorcoach.direct: an encyclopedia, a resort directory and an auction house for luxury motorcoaches, in one site.
A reference site, a 397-resort travel directory and a curated auction, built as one fast site with its own look, for people who own or are shopping for a luxury motorcoach.
Motorcoach.direct is one of our own sites, built and run in-house. This page shows what we built and how we polished it. It is not a customer’s site and it does not claim traffic or sales.
- 142coach models, from 13 builders and 9 bus converters
- 397resorts across 44 states and provinces, each with its own page
- 599pages, served as plain static files
- 0page addresses changed in the redesign
Counted from the live site and its repository on 2026-11-14.
Who it is for
Careful buyers making a large purchase.
Owners and buyers of Class A motorcoaches, Super C coaches and Prevost bus conversions. They want straight facts, they notice sloppy work, and they expect to be looked after. The site also serves the businesses around them: resorts that want coach owners to find them, and owners with a coach to sell.
The problem
The facts a coach buyer needs were scattered.
They sat across builder brochures, dealer listings, owner forums and resort websites. The resort directory lived on a separate, older website. Nothing tied “which coach”, “where can I stay in it” and “how do I buy or sell one” together, and nothing looked like it belonged to this market.
What we built
Six parts, one site.
1. The Coach Encyclopedia
13 builders, 9 bus converters and 142 models, with histories, timelines, model years, who owns each company today, and plain-language guides for newcomers. Each fact links to the page it came from, and each entry shows its review status.
2. The resort directory
397 motorcoach and RV resorts across 44 states and provinces, each with its own page: Class A rules, amenities, published nightly rates, dues, and whether lots are for sale. Visitors can search by destination, filter, browse a map, read how owning a lot works, and compare nightly rates. The directory was moved here from its older separate website, and every old address forwards to its matching new page.
3. A trip planner with coach-safe routing
Visitors pick resorts, put them in order, and print a trip sheet. They can also enter their coach’s length, height, weight and width (and a towed car) and get a route suited to a large vehicle, with turn-by-turn steps and a map. Usage is capped so it stays inside the mapping service’s free allowance.
4. Curated auctions
Pages that explain how a curated coach sale works: review and independent inspection, qualified bidders, a secret reserve, a soft close, who pays whom, the seller’s fees, and an escrow option. Bidding is built and switched off until the first sale. The site is taking consignments now.
5. Contact without a printed address
Every “claim this listing”, “consign your coach” and “tell me when it opens” link opens one shared contact form with a starter message already written. No email address is printed anywhere on the site.
6. Its own look
Deep green, brass and cream; serif headlines; photography first. The site does not borrow the look of any sister site.
The polish · November 2026
The site worked, but it looked plain for its audience.
One pass, without changing a single page address, link, form or resort fact. In each picture, before is on the left and after is on the right.
- Type and spacingSerif headlines, a clean sans for reading text, more room between sections, and reading text held to a comfortable line length.
- Home pageA resorts band with a real photograph was added. The long photo-credit list moved to a small block at the foot of the page.
- Phone layoutButtons go full width. Tables and panels stack cleanly.
- No extra weightNo font files, no new scripts and no page builder. The whole look is one style sheet.
The coach photographs inside these screenshots belong to their owners and are credited on Motorcoach.direct.
What we can honestly say about results
Counted and tested, nothing more.
- The site has 599 pages, served as plain static files. The route planner is the one part that runs on a server.
- The resort directory has 397 resort pages, each at its own address and listed in the sitemap.
- The polish changed the look of every page by restyling one style sheet (about 27 KB) and adding two photographs. No web fonts or scripts were added.
- Every page address, page title and description stayed the same through the redesign, and the sitemap was untouched.
- The site’s 48 automated checks pass. They cover, among other things: every resort page matches the directory data, every internal link and image exists, no email address appears anywhere, and photographs are stored on the site, never borrowed from another server.
- After the release, the home page, the resorts pages, the trip planner and the auctions pages all answered normally on the live site.
What we have not measured, so we do not claim: visitor numbers, search rankings, leads, speed scores, or any before-and-after change in them. The auctions have not held a sale yet, and the marketplace is still gathering its first listings.
“397 resort pages redesigned, and not one address changed.”Our own line about our own site, not a customer’s.
What a client can take from it
What this means for your site.
- Big, and still fastA large reference site, a directory with hundreds of entries and a sales section can live in one site and still open fast.
- Move without losing addressesA directory can be moved from an old domain to a new one without losing its old addresses.
- Redesign without breakingA site can be redesigned to a higher standard without breaking the pages, links and search listings it already has.
- Your own lookEach business gets its own colors and its own look.
Want a site built with this care?
See your draft before you pay a dollar. Compare the three sizes, or tell us about your business.